The UnBox Studio for launching research-driven startups

Bar Ilan University’s UnBox Ventures entrepreneurship center offers the university’s researchers, students and alumni a Studio for launching impactful startups, in which over 10 startups have been established to date, in health, agriculture and energy.

We offer select founder teams pre-seed investment, IP transfer, methodical mentorship throughout product validation in the global market, preparation for fundraising, ecosystem relations, and mentors who are seasoned serial investors and entrepreneurs, all in service of the founding team to kickstart their path towards successful fundraising as a means to positive global impact.

Those seeking to launch a startup at the Studio are invited to attend a practical intro-to-entrepreneurship program, beginning in early November, 2021. At the intro program, participants learn the success factors and methods at the core of the studio, as well as how to prepare an optimal proposal to submit to the UnBox applications committee.

The Intro-to-'Entrepreneurship 101' Program

The program lasts 13 weeks, 2 sessions per week: a methodical lecture by UnBox CEO Ariel Sella introducing each of the entrepreneurship success factors, and a personal case study presented by an serial entrepreneur or investor. Additionally, participants apply self-learning via a virtual course (Udacity EP245), attend UnBox staff office hours for consultations and actively reflect on the content learned as it pertains to their startup through an online journal. During the final week of the course, participants present pitches about their startups and receive feedback from an audience comprising mentors, entrepreneurs, investors and domain experts. The course is limited to 20 participants and costs NIS 2500.

The weekly intro program sessions will take place via Zoom on Mondays and Wednesdays from 16:00 to 17:30. During the program weeks, office hours will be held in person, on the Bar Ilan University campus in Ramat-Gan, at the UnBox center, bldg. 217, floor -1. These office hours are slated for individual meetings with UnBox CEO, Ariel Sella, a serial entrepreneur, investor and entrepreneurship mentor. During these individual meetings, intro program participants are invited to analyze the feasibility of their concept and design an excellent proposal for the applications committee, selecting the participants for UnBox Studio’s 2021-2022 cohort.   


Week 1

8/11/21 16:00-17:00 | Success Factor with Ariel Sella |  Unboxing: from idea to fundraising

10/11/21 16:00-17:00 | How we unboxed Dr. Elad Segal, Driftsense

Online Journal | Who am I and why am I here?

Udacity EP245 | Lesson 2 – What we now know

Week 2

15/11/21 16:00-17:00 | Success Factor with Ariel Sella | Vision and Beachhead From Normandy to Berlin

17/11/21 16:00-17:00 | Vision and Beachhead | Yahal Zilka – Managing Partner at 10D and Magma Venture Partners

Online Journal | What’s the problem, whose is it?

Udacity EP245 | Lesson 3 | Business Models

Week 3

22/11/21 16:00-17:00 | Success Factor with Ariel Sella | Disruptive Innovation Elusive presence

24/11/21 16:00-17:00 | Disruptive Innovation | Samuel Keret –  Entrepreneur – Waze

Online Journal – From a beachhead to a global vision

Udacity EP245 | Lesson 4 | Business Models

Week 4

29/11/21 16:00-17:00 | Success Factor with Ariel Sella | Unique Value Proposition – Why? What? To whom?

1/12/21 16:00-17:00 | Unique Value Proposition |Alon N. Cohen,  Serial Entrepreneur | Founder and CEO nsKnox | Founder of CyberArk & Intezer

Online Journal | How will I leverage trends for disruption?

Udacity EP245 | Lesson 5 | Value Proposition

Week 5

6/12/21 16:00-17:00 | Success Factor with Ariel Sella |  Harmonious Business Structure KISS

8/12/21 16:00-17:00 | Harmonious Business Structure Shahar Keinan, CEO and co-founder at POLARISqb

Online Journal | My customer archetype

Udacity EP245 | Lesson 6 | Customer Segment

Week 6

13/12/21 16:00-17:00 | Success Factor with Ariel Sella |  Location along the Value Chain. Spiderwebs.

15/12/21 16:00-17:00 | Location along the Value Chain |Ravit Ram Bar-Dea, Co- Founder & CEO, Well-Beat

Online Journal | My startup’s business structure

Udacity EP245 | Lesson 7 | Channels

Week 7

20/12/21 16:00-17:00 |  Success Factor with Ariel Sella |  Customer Relations, Acquisition, Retention, Expansion

22/12/21 16:00-17:00 | Customer Relations | Galit Zuckerman Founder & CEO at Medasense Biometrics Ltd.

Online Journal | Where is my startup located along the Value Chain?

Udacity EP245 | Lesson 8 | Customer Relationships

Week 8

27/12/21 16:00-17:00 | Success Factor with Ariel Sella |  Revenue Streams Value Based Pricing

29/12/21 16:00-17:00 | Revenue Streams |Sarit Firon – Managing Partner at Team8 Capital

Online Journal | Customer Relations in my startup

Udacity EP245 | Lesson 9 | Revenue Stream

Week 9

3/1/22 16:00-17:00 | Success Factor with Ariel Sella | Ecosystem It Takes a Village to Raise a Child

5/1/22 16:00-17:00 | Ecosystem | Yuval Avni – Managing General Partner at Crescendo venture partners 

Online Journal | One Pager

Udacity EP245 | Lesson 10 | Partners

Week 10

10/1/22 16:00-17:00 | Success Factor with Ariel Sella | Resources Agility

12/1/22 16:00-17:00 | Resources | Eran Wagner, Co-Founder and Managing Partner at i3Equity Partners

Online Journal | My Startup’s connections to the Ecosystem

Udacity EP245 – Lesson 11 – Resources

Week 11

17/1/22 16:00-17:00Success Factor with Ariel Sella | Scale Cost Structure

19/1/22 16:00-17:00 | Scale | Idit Levin| Founder & CEO of

Online Journal | My critical founding team

Presentation Preparation

Week 12

24/1/22 16:00-17:00 | Success Factor with Ariel Sella | Pitch Storytelling

26/1/22 16:00-17:00 | Pitch | Ariel Rosenfeld – CEO 3DSignals | An Ultra marathon runner, both literally and in the high tech arena

Online Journal | My startup’s Cost Structure

Presentation Preparation

Week 13

31/1/22 16:00-17:00 | Success Factor with Ariel Sella | Ready? Set? Go! (guests)

2/2/22 16:00-17:00 | Ready? Set? Go! (guests)

Online Journal | My Story Posters

Poster Session Delivery

Skip to content